Ashlyn in Tasoni

What are the inspirations and origins behind ASHLYN?
I began ASHLYN with the desire to create clothes for a woman who has lived her life with depth and intention. I wanted to offer her garments that carry the philosophy and technical discipline I have spent years refining—pieces that can hold and reflect the life she has lived.

To me, clothing is never just something we put on. It is a vessel. A garment should not simply cover the body; it should hold the person within it.

What gap in the landscape did you feel ASHLYN could fill?
I felt there was room for clothing that carries a strong design language without losing its sense of ease. 

For me, the value of a garment should be felt in its proportions, construction, and detail—not only in how it looks, but in how it wears over time. ASHLYN sits in a space where refinement and experimentation can coexist, offering pieces that feel distinctive yet deeply wearable.

What do you want women to feel when they wear ASHLYN?
I want women to feel both strength and softness in their clothes. For me, femininity is most compelling when it is not fixed or overly defined. I’m interested in the tension between structure and ease, approaching design with clarity and sensitivity to how women live in the world. ASHLYN is built around that balance. 

Do you design for a muse? Who is she?
Rather than a single muse, I think of a woman with a strong inner life—someone observant, intentional, and quietly expressive. She values presence over performance.

How do you imagine your pieces living beyond the runway?
Most runway pieces are developed for production and meant to be worn. I imagine ASHLYN on everyday women—used almost as a quiet armor, something that supports them as they move through life with clarity and intention.

Is there a particular piece in your latest collection that represents ASHLYN for you?
The Perry dress and Remi top from Spring Summer 2026 embody our signature puzzle technique, developed with the goal of zero-waste construction. The Tama Knit Gown also feels essential…effortless yet expressive. Its rounded silhouette reflects my ongoing interest in the moon jar, and in studying volume and form through softness.

If you could dress any fictional character, who would it be and why?
Marianne from Portrait of a Lady on Fire, if she existed in the present day. She is defined by discipline, restraint, and a heightened sensitivity to observation. I’m drawn to how she processes emotion: remembering, translating, and giving it form. She doesn’t perform her identity; she constructs it with intention.

If you weren’t working in fashion, where would your creativity take you?
Architecture, or perhaps culinary arts.

What’s your Sunday routine?
On Sundays, I’m usually the first one awake.I value that quiet time in the morning to prepare for the week ahead—for my family, but also for myself. Once everyone is up, I try to be fully present and spend the day with them.

I care deeply about my work, and I know that level of commitment always comes with a certain amount of sacrifice. That’s also why maintaining a sense of equilibrium between family and work feels very important to me.

What is your hope for the ASHLYN woman? 

I hope that she lives her present beautifully and for ASHLYN to remain beside her as a witness and her experience to be woven into the fabric